Web Visibility
We live in an age where everyone uses Google to search for stuff. Accordingly, web visibility has become a very important service for business growth. ENS has moved many companies to the top of the search engines - organically. We can teach you how to do the same while keeping the tech-talk mumbo-jumbo to a minimum.
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Website owners dramatically enhance their search engine visibility using ENS.ENS empowers business owners with the ability to easily produce and update websites in a format
that search engines like best. Here's a few reasons why:
1. FACT: Search engines prefer webpages made in HTML (stands for “Hyper-Text Markup Language)and CSS (stands for “cascading style sheets”). Search engines give preference to webpages created in this format because these webpages are easily indexed and can be thoroughly “reviewed” by the searchengine.
PROOF:
Try searching for “Car” in Google,
The first listing that comes up isn't one of the major auto manufacturers or an online seller – it's Wikipedia, the free encyclopedia. This begs the question – why is an encyclopedia beating all the major car manufacturers for Google placement??
Answer:
The major car manufacturers aren’t publishing in HTML and CSS. They employ methods such asdatabases (or flash) that aren't as readily indexed by Google. Conversely, Wikipedia publishes purely in raw HTML and CSS. By publishing in the most “search engine friendly” format, Wikipedia has great visibility in search engines. |
ENS publishes just like Wikipedia. However, we do it for business owners – by converting their existing websites into being editable.
There’s no longer any need to employ a “website developer” to create webpages every time your want to update your website. There’s no need to spend money on SEO (search engine optimization). Just use ENS and easily update your own website content.
2. FACT: Search engines give higher ranking to pages that are current and regularly updated.
Updating a website regularly is a powerful method of achieving high search engine ranking.developed just for this purpose – so you can update your website very quickly and easily.ENS was developed just for this purpose – so you can update your website very quickly and easily.
PROOF:
Try searching for “equipment leasing” in Google.
The first company that appears in the listing is Leasedirect.ca - an ENS client. They have achieved top Google ranking, beating 4,270,000 other equipment leasing webpages.
Leasedirect.ca regularly (i.e. weekly) updates their own website. In the process they have built an expansive, content-rich website that is always current. Therefore Google references it more often than competing websites which are not updated as regularly.
There's no trick to it. It’s nothing complex. Leasedirect.ca simply used EditNew as intended. |
Search engine optimization is just one benefit of using ENS. Call us at 250.483.4719 if you have any questions or would like to learn more about ENS.
***News on February 06, 2010
We have been working on a new idea of using digital signage to improve search engine visibility. Here's the quick summary from this morning:
SUMMARY FOR THE PURPOSE OF
EXPLORING WHETHER A NEW ENS PROJECT WOULD
QUALIFY FOR THE CANADIAN SRED PROGRAM:
SRED Qualifier:
"New, improved technologically advanced products OR PROCESSES"
OUR SUMMARY:
We started with developing a new process for digital signage
using a push CMS to deliver data remotely. The process
begins in web-based php interface - which then reverts to
raw html/css - which is published to a subdomain structure
- which is then remotely syncronized to a browser-based "player"
that we developed. The player runs exclusively solid-state.
We modified a version of linux that runs in about 100 meg of
memory - so the entire OS/browser/caching is done resident in
memory and virtual memory on a 128 meg RAM box. All in memory
on a 512 meg box.
In creating the above process, we realized that the subdomain
structure of raw html/css was getting indexed by the search
engines. Therefor, in theory, the digital signs data - once
the subdomain data is meta tagged, should technically automatically
improve search engine visibility for a company.
In other words, the more the data is changed on the digital sign,
the more the content will be picked up by the search engine spiders
as being the most recent/relevent content about a topic.
CHALLENGES:
-We don't know if subdomains will have any effect. Yvonne, our
local "SEO expaert" is doubtful. She is of the opinion that subdomains
don't get indexed because there's no content. We disagree - in that
a subdomain does get indexed - there is data in this layer that does
get picked up by the search engines. An example is when we were creating
content for the victoria conservatory of music - the subdomain was
resident on the push side of the zencil servers for so long that the
subdomain meta tagging was beating their actual "old" un-updated
content on the web. i.e. Our subdomain was beating their old site.
-The Challenge is - we don't know if image tagging - which will be the
majority of the content for the digital signage platform - will be
indexed in the same way. Moreover, as the images are revolving in
a javascript wrapped that calls on images in a sub-directory from the
main index pages of the pusblished content - we don't know how the
search engines are going to react.
-The HOPE is that the meta tagging has a direct and substantial impact
on the visibility of a company through the web. For example, a
franchise of stores - each store owning a digital sign - with each
sign having varied content - and all content referencing back to
their main website in the mega tagging of the imagery - SHOULD
technically improve the ranking of the main company website.
Bottom line is - we don't know without doing some meta tag testing -
and we now have a couple of test location where it would be
technically possible to start tagging the data. We're going to
employ Yvonne Moragne for the purpose of working with these clients as
a test-bed for creating a new process whereby digital signage content
is used in conjunction with tradition search engine optimization
techniques to assist a company in achieving high visibility via
the web.
